What’s ‘cool’ and what’s not ‘cool’ changes quickly…especially in London. But we challenge you to find a Londoner who doesn’t think Hackney is ‘cool’. Simply impossible, we know. Why? Because Hackney invented ‘cool’. Home to the city’s coolest artists, musicians, chefs and designers alike, Hackney’s hot spot is undoubtedly Broadway Market. Popular for its Saturday market selling tasty street food treats and fresh blooms, its collection of independent fashion boutiques, artisan coffee shops and of course Jimmy Fairly, gives visitors a reason to return… every day of the week. So come say hey to the coolest optician in town.