Goodordering is a small independent company run out of a flat on top of a bike shop in Hackney, East London. In 2012 we watched the cycling boom really take off. All sorts of fashionable people joined the revolution, but what lagged behind was the accessories! Identifying a gap in the market for colourful, unisex bike bags, Goodordering was born.

Founder and designer Jacqui Ma has designed bags for Puma, Virgin Atlantic, Microsoft and Debenhams. Originally Australian, she has been residing in London since 2002. After working at leading trend forecasting company WGSN for 8 years, she now consults in trends independently and runs Goodordering.

The brand name ‘Goodordering’ comes from the joy and satisfaction of ordering well at a restaurant. “Our family often went out for meals together and after a very satisfying meal, we would all call out ‘Good ordering!’ to mum. This brand incorporates all the values of family get-togethers and those captured moments of happiness.

The first range was inspired by Japanese school bags and 80s retro travel bags. 70s and 80s references also give the bags a touch of nostalgia.

The business launched with a crowd-funding campaign and through connecting with cycling buddies in the tight-knit east London bike industry, Goodordering has continued to steadily grow.