The recipe comes from the love of traditional US peanut butter, importing neighbourhood peanut butter grinding machines from Nebraska, giving jackpot peanut butter its trade-mark kibble, those little nutty bits, running through each pot.

Sourcing premium U.S. runner peanuts from cooperatives in Georgia and the Virginias for a naturally sweeter flavour, jackpot is an all-natural roasted peanut butter, a little salt and rapeseed oil, no sugar and absolutely no palm oil.