Since launching She’s Lost Control many moons ago in 2014, it’s been our heartfelt mission to mindfully build a conscious lifestyle brand that serves a higher purpose… 

Back in the early days, our Founder Jill Urwin felt the calling to leave her 10 year career in Fashion Buying to create a world that authentically reflected her own journey and growing passions. The world of fast fashion was soon to be a distant memory and Jill began to create a space where conscious consumerism, community and personal wellbeing could flourish.

“As I began to explore the world of alternative wellness, spiritual growth and ancient wisdom, I increasingly felt that I didn’t fit in, know enough, or even look the part. Total imposter syndrome. So I decided to create a modern wellness space that felt fresh, accessible, and supportive; modernising the narrative of spirituality.”
Jill Urwin, SLC Founder

SLC is an ever-evolving journey of transformation...