Violet is a small bakery based in East London. Claire Ptak started her business as a market stall on Broadway Market, cooking from home before opening the café in 2010. All of the cakes are baked with organic and low intervention ingredients. Many of the other ingredients are organic as well, like Madagascan vanilla pods and pure cane molasses. Limited edition buttercream icings that adorn birthday cakes, cupcakes, and fill whoopie pies and biscuits, change with the seasons. They are made by whipping up butter and sugar then gently folding in fresh fruit purees, melted Valrhona dark chocolate, freshly brewed espresso, home-made flower cordials or dark caramel made with sea salt.