Named after her baby and partner, 'viv & joe' was set up by Sophia Scanu whilst on maternity leave; sick of what was on offer for her baby girl Vivienne, Sophia decided to set about making stylish baby and toddler accessories for parents who want something different for their little ones.

With a love for shoes and textiles Sophia began a range of baby shoes for the most stylish of dinky feet. Never too young; 'viv & joe' baby shoes start at newborn and go up to 2 years. They are made from recycled cashmere, perfect for keeping those tiny feet warm. Presented in their very own tiny shoe box, what better gift for expecting parents or newborn babies.

Not wanting to stop at feet, 'viv & joe' offers a range of baby and toddler clothing and accessories from ages newborn up to 5 years. Classic shapes with a contemporary twist and always made in the most beautiful of fabrics. There is also something for mums, each season Viv & Joe will feature a new adult design, always keeping it stylish yet practical for running after those little tots. As well as online you can visit Viv & Joe at their weekly stall at London's most fashionable market every Saturday at Broadway Market London Fields.